Global tourism has no doubt slowed down due to the pandemic. Although global economies have experienced hardships because of it, there has been an increased demand to rethink how the sector can start up once more. Tourists and the tourism industry want to get back on their feet, but there must be changes rather than going back to normal. As the world is slowly opening back up to tourism again and people are getting vaccinated, global tourism is on the precipice of rebooting. After the worldwide shutdown, people and industries, including tourism, realized just how much travel harms the environment. When cars and planes stopped, skies cleared, and the air seemed cleaner. The pandemic has redefined normal, and if there was any good to happen in the tourism industry from COVID-19, it’s how the pandemic could give sustainable travel a boost.
Did you know 81% of global consumers want brands to be more sustainable? It’s evident that people really want to buy more eco-friendly products, so companies have adjusted and updated their practices to meet customers in the middle. This switch hasn’t always been genuine, though. Some businesses have instead jumped on the eco bandwagon without making their company or products truly green; this is known as greenwashing. Take a look at how you can, and why you should, avoid greenwashing in business.