Once upon a time, in a long ago land when “green” was just starting to morph from a colour to an all-encompassing word for “eco-friendly” and any “green” initiative was cause for celebration, carbon offsetting was the coolest kid on the block.
With a donation to a carbon offsetting fund, the emissions from your air travel, personal vehicle travel, and daily life on the whole could disappear, offset by the work of organizations removing carbon dioxide and other greenhouse gasses from the air in mysterious, magical ways that weren’t explained well but sounded fantastic in theory.
Then, a dark time came, when consumers realized that many companies in this new carbon offsetting industry weren’t doing what they claimed.